Fight the vampires!!
The vampires I'm talking about are of course the Time Vampires, the Motivation Vampires and the Too Hard Vampires - these guys have the ability to suck you dry. They drain you wallets, they drain your confidence and they suck all the fun out Internet Marketing.
These vampires are very powerful - they effect all of us, across the board, no matter how long we've been in the game. So how can you fight them? Glad you asked!
The Time Vampires
Nothing fight Time Vampires better than "One Thing" #3 - having a solid plan. A plan or schedule of some sort will afford you the opportunity to work smarter not harder. We covered this in "One Thing" #3 so I won't go into details...but if you don't already have a solid plan, a schedule, a checklist of daily tasks somewhere that you an see it (like as your screen saver) ...then don't come crying to me. It's not an option. Do it.
The Motivation Vampires:
This technique I have to credit to Travis Sago - great guy & the original Bum Marketer. This technique involves starting something. That's it. Just starting it. Because that's often the hardest part, once we pass that step, we tend to follow through. Using the example of writing an article...
You know you have to...but you can't be bothered. So ask yourself "What's the smallest possible step I can take?" Instead of walking away from the job, turn the computer on and open up a Word document. Then what? If you really don't want to continue...don't.
Or...you could ask yourself "What is the smallest possible step I could take?" What is it? Write a title. Not so hard, is it? Take you a few seconds to think of & write down a title. You might find yourself so excited by that awesome title that paragraphs start flowing out if you. But...if you really don't want to continue, don't.
Or...you ask yourself "What is the smallest possible step I could take?" An opening sentence? Or some subheadings? It's just a matter or rinse & repeat. Each smallest step you take is one less step you have to take later on. You have given yourself permission to do the smallest possible thing, then stop....IF you can honestly tell yourself that you don't have it in you to go one step further.
The Too Hard Vampires
These suckers are perhaps the most fierce of all vampires. The are the masters of deception making mountains our of mole hills and the smallest of obstacles seem insurmountable. Too Hard Vampires creep into your dreams at night and tell you that you're not clever enough, not good enough...not deserving enough.
What these Vampires don't want you to know...is that they can be overcome with the power of thought. There are three ways to ward off Too Hard Vampires:
- Being a distant relative of Motivation Vampires, Too Hard Vampires can be fought off using the "Smallest possible step" approach. Take it one step at a time and keep moving forward.
- Instead of focusing on the cant's...focus on the can's. Pay a little less attention to what you haven't been able to master yet and a little more attention to what you ARE capable of, what you CAN do, what you HAVE mastered and what you are NATURALLY gifted at doing.
- Reframe the problem. If it's too hard to answer...ask an easier question. If you can't go over...go under. Instead of worrying about how you don't have enough money to buy new content, ask yourself where you can find 5 webmasters who will buy it - them share it with them, get them to pay for it then spin it for your own use.
Three Vampires, three techniques to overcome them. In short, these Vampires prey on the weak, the inexperienced, the unprepared. Guard yourself on a DAILY basis.