For the most part, we learn to live with complications. We learn to work around the problems we can't solve and figure out other alternatives. But sometimes, just sometimes, we shouldn't. "One Thing #11 is
Make money by solving your OWN problems
Sounds a bit funny when I say it like that. What I mean to say, is that if you have something that you struggle with on a regular basis, then you can bet your bottom dollar that other marketers are struggling with the same problem.
Therefore if you were to find a solution to that problem....
And that solution was something rather special....
Then you can bet your other bottom dollar that other marketers will want to BUY IT FROM YOU.
Not just other marketers either. This principle applies to everyone across the board. Imagine a time frazzled mother asks you how you cope with your young twins... she would be interested in seeing you white board of daily chores and how you ration out your time between the babies and the older kids. When you wash the laundry and when you have bath times.
If then, you as a marketer, as a person, as a parent, as a [insert job here] can figure out a time saving, a money saving, an eco friendly way or solving one of your problems, chances are that there are others just like you who would be very interested indeed.
NOTE: You'll notice that in "One Thing" #3 I encouraged you to make an extensive business plan, or a checklist of daily tasks (or both)...this is one example of something that is highly sought after by newbies everywhere. So whether you are selling home made soap or you're an SEO genius, keep track of what you do and when you do it.
It could one day become the most valuable thing you ever sell