Thursday, 29 September 2011

OMGoodness! What A Month!!

Well better late than never, I finally got all my "One Things" out of my head and into yours. Don't know if I'm sad to see the end of the month or happy that it's over.

All in all, September was a pretty good month for me. Made some friends, made some money, enjoyed the extra productivity of having a brilliant schedule/to-do-list and Bookmarking Demon running my backlink campaigns for me.

Purchased a Kindle - spent far to much money on Dr Who books and lost far to much sleep savoring every word. Not a bad little gadget actually, and I hear rumours of a new model on the way...hmm, should have waited!

And best of all, Footy season is nearly over. Can you hear that? That's the sound of people hitting the back button. I think at times this is the only house in Australia that detests Aussie Rules.

I've learned so much this month, including a lot about Facebook marketing. I somehow never managed to jump onto that band wagon. I've been trying to figure out how to kickstart a "fan" page and it tooks me far to long until it finally dawned on me.

A Facebook page is just like a blog. It's an extension of your website. And once  I FINALLY figured that one out (duh!!) everything seemed to fall into place...all the normal rules of webmastery apply.

Content is King, of course...but not so much as to spam unsuspecting +1's.

Every good website has a landing page...so I've been discovering FBML and all the conflicting advice! I have a new landing page in place which IS working and I will be refining this next month

And of course, being a secular website means that it will need BACKLINKS. *Blushing* I'm downright ashamed to say it...but it never occurred to me to promote this page outside of Facebook. So that's been long and tiring work, setting off around the Internet with the Fb URL and dropping backlinks at every turn.

Of course the downside of this is that my case study seems to have taken the back bench. I have been fiddling around with it, and it seems to be seeing a trickle of new content, new traffic and new backlinks...but what it really needs is it's irresponsible webmistress to pay some more attention to it.

I intend to refine my choice of keywords and do just a little editing before going to town on a backlink campaign. It really needs doing because I'm going to be crunching the numbers to see whether or not an AdWords campaign wil indeed be beneficial...or will the cost outweight the profit?

We''ll see, and I'll be sure to share any progress when I finally get around to making it!

Thanks for joining me this month, I was fortunate to see some of familiar "faces" from the IMForum come and visit me here, and some of my Fb friends came by too...hi guys! The current plan is to enjoy the weekend, finish reading Dr Who (I LOVE that Kindle!!) and take a wary but well deserved break....

So I'm signing out for now, and won't be back till mid next week...unless I find something amazing that I just have to share!

Elizabeth Nesbitt

The "One Thing" #17

Earlier this month I gave you "One Thing" that you need to succeed as an Internet Marketer that seemed a little out of place. This "One Thing" is an extension of that.

Learn to Play Nice with fellow marketers.

You can do this many ways:

  • Send them some constructive criticism - I would rather have someone send me an honest "You've made a mistake" email than a testomonial. 
  • Send them a testomonial - they are great, but they don't help you to IMPROVE and further your business
  • Do them a favour - without being asked, no strings attached
  • Participate on their blogs/forums
Al these things are things you would expect from a friend and that's the point of this "One Thing" you need to succeed. Having someone to watch your back, offer second opinions, or collaborate with is INVALUABLE.

FACT: An author does NOT distribute books. Just like the publisher doesn't write them. A marketer is NOT a programmer. Just like the programmer knows he isn't a marketer.

THE POINT: No big project can succeed in the  hands of one man. When looking for JV's (Joint Ventures) or partnership, look for people who compliment your skill set - someone who has the skills or resources that you don't have.

On another note, remember than the more people who invest their time ad resources into your project, the more people who have an invested interest into seeing it success.

Example: When somebody stars in your newsletter, they tell all their friends & family to check it out. Another example? Affiliate marketing.

FACT: Internet Marketing is lonely work, in a cutthroat world, true friends are few and far between.

THE POINT: Nurture friendships with other marketers before you actually need them.

And trust me...one day, you will NEED them. Whether it's some techy troubleshooting with someone, or you need another set of eyes to proof read something that your are too involved in, the day will come when you need somebody to watch your back, share their experiences, and collaborate with.

The "One Thing" #16

Gather data and Guard it with your life

This "One Thing" follows on from yesterdays "One Thing" you need to succeed as an internet marketer but it is not exculsive to mailing lists. Data is an incredibly valuable asset to your internet marketing business - whether that's home based or otherwise.

The more data you have acquired, the more targeted your campaigns become - whether that's your mailing list or your AdWords campaigns. The more targeted your campaign, the less of a gamble you are taking.

You know that moment when you realize that an AdWords campaign isn't working? And you think to yourself "All that money I've just wasted!"? Well I remind you again that perception is everything....

Whilst getting my 4 yr old ready for bed, I planted a big squishy kiss right on his forehead. A moment later, when I turned back to him, I found him wiping it off again. looking extremely guilty he quickly reassured me

"I'm rubbing it in Mum,"

Btw, this kid is going to make a very fine husband one day with tact like THAT! It's actually an ongoing joke in the house. He always wipes it dry after a kiss and we joke around whether or not he's wiping it off...or rubbing it in.

The point is, that you haven't just wasted money on a failed ad campaign...you've bought data. Question is how to use it. How can you use information about what people DON'T like and tailor your next campaign to fit?

On another note...KEYWORDS...

Many of us have come to learn that it is the right choice of keywords and a large number of backlinks which makes or breaks a website, blog or article. Keywords are ESSENTIAL. Spend as long as you need researching them, finding the right one's for you. And record the data that you gather along the way.

Not just the keywords, their searches each month, the number of competition....but also the keywords that DON'T work or DIDN'T have the success you wanted or were expecting. It's al data.

But the real point that I want to make...and consider this your official warning... is that...

COMPUTERS ==> WILL <== FAIL 

Ensure you back up your files and your data before you learn that lesson the hard way. We all know that we "should" back up our system on a regular basis...but less than 20% of us actually DO IT.

The "One Thing" #15

Nurture your mailing list

This is such a big "Thing" that nearly qualifies as two "One Thing(s)". It was only after finally diving into the world of mailing lists that I started to see some steady income rather than dribbles of sporadic income.

My words of wisdom are to study it, earn everything your possibly can about creating and maintaining a mailing list. The most fundamental thing to remember is that people will sign up for free bonuses, but they will stay for valuable info.

I personally delete a tonne of unread emails each day but they few that I open are from marketers (or businesses) that I have come to KNOW will always have some good value in them - some new way of thinking about an age old problem, a report of free ebook attached to the email or just something that I know I will benefit from.

There is one particular marketer who includes a new joke in each email. His emails are a little hit & miss (sometimes I learn something, sometimes they're just affiliate links stuffed in between common sensical info) however I stay on the list because I know I need a laugh.

Emails with attachments are usually opened first. They might contain video's, pictures or an report, in any case, curiosity overcomes me. (Hint hint)

And that's kind of the point - whatever subject line you choose must be so enticing that the subscriber cannot resist but choose your email over the over 10, 50, 100 emails that find thier way into their Inbox each day. It is ESSENTIAL that you get the subject line right.

If you are too pushy, not pushy enough, if it reads like it's all hype, or isn't exciting enough...if you mention my Cb account, my PayPal account or several others...I'll delete you on the spot. In all fairness, the PayPal and Clickbank one's must be working because I've had HEAPS of them recently.

The timing of your emails is also an important factor that you will need to research on your own. Sending emails in that first week while the recipient is still on a high from the product they purchased or the freebie from your squeeze page is very effective. But be warned, the frequency of emails must be aligned with the niche to which you cater to. Sending Nana's emails about their health & wellbeing each day is going to constitute as spam in their eyes - just because we use the computer each day, doesn't mean your niche does.

Don't think of it as losing people when they unsubscribe. Perception is everything. You haven't lost a prospect...you've gained some data. There was a reason that person sent you a very clear message ("You aren't catering to my needs") but the question is how are you going to USE that data. If you look well enough, you might see that your unsub's have common demographics...so what could you change to make your email more appealing to those people?

Getting people to sign up is an art unto itself, most commonly aided by a free ebook or report. The more info you collect at this time, the more targeted your email campaigns can be. However (there's always a catch!), the less info you ask for, the more inclined people are to sign up. These days, a name and email is the norm but you can ask people to fill put public profiles etc later on.

There is so much to say about mailing lists - they are a great way to keep people updated about sales or services or just to sell follow on products - and not enough tie to say it all...

Get out there and learn it for yourself.

Monday, 26 September 2011

The "One Thing" #14

I have in past confessed my secret weapon of Internet Marketing. I have told you my dirty little secret. And yet here I am again about to confess how I turn a click back into a click through...

I Use Hookers

*Gasps* I know. And if I'm really honest with myself, I would have to say that they are one if the best "One Thing(s)" I've ever discovered. They turn a passerby into a reader. They make the world of difference to my Internet Marketing efforts.

Of course, the Hookers I'm talking about are just like the one that bought you here today. They are a title or a call to action that was so irresistible that it almost forced your eyes down the page.

If you can master the art of hookers (do NOT say that out loud!!)...then you also master the art of moving traffic where you want it to go. Leaving a great hooker with a call to action, or with a backlink, or as a title will draw people into your site and then send them to the next leg of their journey.

There are two main ways that I do this. I use humor or curiosity to pull at emotions.

However never underestimate pure shock value. Saying something controversial will bring people flooding in to see what the fuss is about - it can also lead to dozens of people commenting in you blog or Hub/Lens etc...although not all comments will be flattering!

Sunday, 25 September 2011

The "One Thing" #13

True - I like to think that I can multitask, that I can take on many projects at once ans still find the time to maintain a steady drip of incoming backlinks and fresh content.

Fact - I can't.

This "One Thing" is doing 
One Thing at a time...

One of the methods I use involves opening multiple windows (one per task) and opening as many tabs as needed for each task. This let's me pace myself.
  • I can focus on one job at a time.
  • I do not close or visit other windows until the task is finished.
  • If I need to run out for half hour, I know exactly what I was doing when I get back.
  • I work faster, with less distraction and less interruptions.
Thinking back to yesterdays "One Thing" (about solving your own problems then selling the solution) I know that I'm not the only one who has faced this problem. I think it was called the Dark Room - an application for content writers (I'm afraid the concept stuck and the name didn't) which turned web pages into nothing but a black screen with green writing. No ad's, no sizes or fancy colours or bold fonts to be distracted by. Writers could go into the dark room, get everything out if their head and onto the screen then the "shiny things" - the fancy fonts - could be added later.

Great concept. And I mention it today because of the underlying principle behind it. One window, no distractions, just you and the screen. That is the way I try to work. And that's how you should work too.

You know I'm a fan of having a checklist of daily tasks. Especially if you can prioritize that list and have your most important tasks first then you are going to see a huge improvement in the amount of work you accomplish each day.

BONUS - Another work smarter not harder method (that analogy is a little misleading, isn't it?) is to work it fits and bursts of whatever action you need to do. For example, if you limited yourself to 15 minutes of making comments (backlinks) then took a 5min break, you'll also get more done. Just like when your laptop tells you that you only have 8min of power left in your battery before it will need charging...and you find yourself speed writing!

Saturday, 24 September 2011

The Icing & The Cake Of Affiliate Marketing

I recently stumbled upon a poll of affiliate marketers which unearthed a shocking truth that many of us must suffer from, but so few of us talk about. I had to pick my jaw up from the floor. The question itself was simple enough "Have you made any money from affiliate marketing?"

A huge 56% of affiliates haven't made a dollar! WHY??
It wasn't all together a unique question. In fact, I hear it quite often in it's various forms: Is affiliate marketing still profitable? Has the golden age of affiliates marketing passed us buy? Why does Google hate affiliates now? (They don't...they just hate the lazy affiliates)


The respondents had been quizzed about their level of experience. A fraction were yet to embark on their journey. Others had been in at it for mere weeks. Yet a large portion had been in the game for over a year.

Are you ready? A whopping 56% of people said NO! They hadn't made a single dollar from affiliate marketing.

What was most disturbing, was that these weren't all newbies. Many of these wannabe's had invested over a year of their life learning the ropes, building sites and blogs, publishing at article directories, building backlinks and page rank and a reputation...and they hadn't had a single sale.

Now I don't care whether or not you believe me when I say this (you're talking to a major skeptic here)....

But this actually had me lying awake in bed. If you learn anything about me, then know that I LOVE to dissect the causes of why things happen the way they do, why people are the way they are. Dissection. There's no better word to describe it.

I couldn't help myself - I wanted to know what was going on. WHY? What were these marketers doing (or not doing) that had led to such a spectacular failure? It was in bed that it slowly dawned on me. They had learned & studied the many pieces of the affiliate marketing puzzle...but they didn't understand that some pieces of that puzzle are bigger than others.

They were focusing on the icing...when they hadn't learn the recipe for a successful cake.

So that's what I give you today. I give you the recipe for a successful cake - a successful affiliate site. AND. And I teach you how to recognize the difference between the icing and the cake.

THE CAKE
A high converting product and low competition keywords. Seriously, this is make or break stuff. Get this wrong and everything that follows will be for nothing. I too have been guilty of telling newbies that any action is better than no action...but in hind sight, that's probably not the best advice. If you feel the need to spend a month researching different affiliate programs trying to find a well paying product with a high rate of conversion in a profitable niche, and another few weeks looking for that low hanging fruit (low competition keywords) then you take all the time in the world.

THE ICING
The "shiny things" I like to call them. Yes, first appearances do matter - but not as much as having the right product in a good niche. As long as your font is large enough to read, as long as you banners are somewhere people can see them...then let it go!

When I talk about the "shiny things" I'm talking about all the aesthetic things that really don't count for much - the plugins, banner placement, themes, the colour of the font in the H1/H2 headers. NOT IMPORTANT! Want to know how much time I spent making my first website pretty? Months. And it failed miserably. Want to know how long I spend "customizing" blogs/sites these days? 10-15min. Tops. Occasionally I will make some changes, but the prettiest site in the word won't make you a dollar unless it has substance. I would rather have an ugly duckling that converts.

THE CAKE
The Content of your website. Affiliates - Content Is King. The articles & info that you publish on your site must be your finest quality. Having said that, it does not need to be written by world class authors. It does have to be the finest quality that you can summon.

The content needs to be full of valuable info, substance, rich in keywords. It's there for a duel purpose of telling Google what your site is about and also to educate people - to give them valuable, sought after information that they can benefit from immediately.

THE ICING
The content you publish everywhere else. That is to say, what you publish at ezines, forums, Twitter, guest posts...anywhere other than your site. The first place you need to publish new material is on your site. After Google has indexed it then you can spin and publish elsewhere. One of the first posts I ever published here was about "writing for a reason" in which I outlined the different purposes that our content serves.

For sites other than your own, the content you make is there to provide a backlink. Nothing more, nothing less. Invest little more than minimum effort into it's quality - as long as it is mildly relevant and contains complete sentences...you're doing okay!

I was trying to think of an example to give you when the hubby flicked the tv on. There we watched as Rowan Atkinson made a guest appearance on Australia's Funniest Home Moves. Perfect! Here he was, on a show that was only mildly related to his latest Johnny English movie. Although he was very professional & presentable...by no means was he required to put his best comedic foot forward. The outcome of his appearance on that show has absolutely no impact on the success of his movie. Same principles apply to affiliates.

THE CAKE
Building a variety of backlinks from a variety of sources. I often use the example of Google being one big high school popularity contest. When the cool kid points the new kid and says "Hey! I like what you're saying" then the new kid finds himself instantly more popular. And so it is with Google. The backlinks we leave all over the web are there telling Google how cool we are. Let's face it, we are pretty cool, aren't we?  ;-)

This is where I see a lot of affiliates fall short. They have the keywords, they have a gift for writing, a high converting product...then they get distracted by banner placement and headers.

Learning the in's and out's of different backlinks and making them should be on your checklist of DAILY TASKS.

THE ICING
On page SEO. Shh - you hear that? That's the sound of hardcore SEO's hitting the back button. Let me clear this up. SEO IS important.. BUT..there is only so much it can do for you. If you are wondering if you should fiddle around with your headers or banner placement or your META tags rather than making some more backlinks....make the links!! Dedicate some time each week to on page SEO...but do NOT let it take your link building time away from you.

DISTINGUISHING THE ICING FROM THE CAKE...
Are you starting to see the bigger picture now? The biggest priority of an affiliate marketer is to find high converting product, low competition keywords, throw it all together with some quality onsite content and build a truck load of backlinks.

Everything else can be called the "shiny things"...the things that are taking your time and costing you money. If you are one of the 56% of affiliates that has yet to make a dollar online, this is your mission from now on.

If your product isn't converting, switch it out.

Go back to your keyword tools and find that low hanging fruit - the keywords with a high volume of searches and minimal competition each month.

Then get out there and make link after link - for an hour a day. See how many links you can make in a hour, try and beat it tomorrow. Don't spam - you do NOT want your URL associated with spam.

There you have it guys, I sincerely hope that has been able to clear some things up for you. Let me know what you think not just about all of the above, but about why or where you are going wrong in your affiliate business.

The "One Thing" #11

As any experienced Internet Marketer will tell you, there are many times when you could just pull your hair out. times when you realize that you've just been sending all your traffic through the wrong affiliate link. Or you realize that you DNS/IP addresses were redirecting traffic to the wrong site. (Yeah...I send people to the wrong place a lot!!)

For the most part, we learn to live with complications. We learn to work around the problems we can't solve and figure out other alternatives. But sometimes, just sometimes, we shouldn't. "One Thing #11 is

Make money by solving your OWN problems

Sounds a bit funny when I say it like that. What I mean to say, is that if you have something that you struggle with on a regular basis, then you can bet your bottom dollar that other marketers are struggling with the same problem.

 Therefore if you were to find a solution to that problem....

And that solution was something rather special....

Then you can bet your other bottom dollar that other marketers will want to BUY IT FROM YOU.

Not just other marketers either. This principle applies to everyone across the board. Imagine a time frazzled mother asks you how you cope with your young twins... she would be interested in seeing you white board of daily chores and how you ration out your time between the babies and the older kids. When you wash the laundry and when you have bath times.

If then, you as a marketer, as a person, as a parent, as a [insert job here] can figure out a time saving, a money saving, an eco friendly way or solving one of your problems, chances are that there are others just like you who would be very interested indeed.

NOTE: You'll notice that in "One Thing" #3 I encouraged you to make an extensive business plan, or a checklist of daily tasks (or both)...this is one example of something that is highly sought after by newbies everywhere. So whether you are selling home made soap or you're an SEO genius, keep track of what you do and when you do it.

It could one day become the most valuable thing you ever sell

The "One Thing" #10

This "One Thing" you need to succeed online is directed to affiliates but don't think for a moment that it doesn't apply to every internet marketer. This "One Thing" will help to:
  • Establish you as a provider of good value
  • Set you apart from other affiliates
  • Give prospects a reason to buy from you 
  • Give customers a reason to come back
  • Build your status as the expert in your niche
  • Build your status, period.
 Sounds pretty good, doesn't it? Also sounds like a whole lot of work but it really isn't. Not once you get into the swing of things. Today's "One Thing" is to

Create Bonuses To Establish More Value

This is where you can really set yourself apart from other affiliates who are promoting the same product(s). How far you want to take this depends on the resources you have and the time you want to invest in this marketing tactic.

I have seen membership sites having a sales letter style page of bonuses offering more PLR ebooks than one could read in a life time. I've also seen other marketers telling me to send them my receipt number and they'll email a bonus report. This is only as difficult as you make it.

There are a few options then. You can ask for receipt numbers to cross reference with your own data before emailing a bonus or two. That's fine. It has a nice personal touch. But, it is time consuming to an affiliate with a time limit.

The alternative then is to have customers redirected to a download page after they have finished purchasing the original product. The great thing about this, although it does require a little more preparation, it is very set and forget which is ideal if you have your foot in many markets.

I reminded you in "One Thing" #9 that you have all those PLR ebooks and reports gathering dust on your hard drive - this is yet another use for them. Not all ebooks/reports will have resell rights or the master resell rights (which gives you permission to amend the content & include your affiliate links or links back to your site. Read the fine print.

QUESTION: Have you created an ebook of your own yet? Want to know how I create many of mine? I have a membership at Killer Content. Killer Content was created by a rather successful marketer named Socrates (this guy is a genius with mailing lists!) and it's his personal library of PLR articles which he has accumulated over the years. Membership starts at about $40 and there are literally 1000's of article arranged according to dozens of niches and hundreds of sub-niches. Can't praise this membership site enough - the training video's (40+ hours of them) are incredible.

In the dashboard Killer Content there is a feature which allows users to spin their choice of articles into an ebook or report. I can go through and turn each article into a chapter, rearrange the chapters any which way I please and publish in a fraction of the time it would take me to write from scratch. Seriously good value, check it out here.

Note: You cannot use the Ebook/Report Generator with a premium membership, you'll have to upgrade to gold. If that is the road you want to go own (I don't regret it for a minute) then I recommend keeping your eyes out for last chance pages (if you turn down the first offer, you will be offered the same deal at a smaller price).

Thursday, 22 September 2011

The "One Thing" #9

Keeping this one super quick today, which may be a relief for some of you!! One quick question before we get started...

How many products do you have gathering proverbial dust on your hard drive that have PLR rights?

IMer's seem to be hooked on these free ebooks and reports - I've even picked up software with rebrandable rights.

PLR - You Got It? Then USE it! 

Remember how I'm always prattling on about how you have all these resources at you fingertips that you might not even recognize as being resources? Like the example of the IM'er who was using spam to create content (true story, btw) PLR ebooks are one of those resources that you probably have in abundance...but aren't actually using. 

Recycling content is something that you should familiarize yourself with if you aren't already capable of this. Let's clear this up first - no, I don't mean duplicate content. I mean rewriting the same info in different formats (Q&As, Top 5's, Pro's vs Con's etc)

PLR =  Private Label Rights. It means that you can use preexisting content for any purpose you please. When you are reading the not very fine print at the start of the ebook's/report's you're looking for permissions to resell, master resell rights and distribution rights. 

If you do have permissions, then you can stuff them full of your own links (to your site or affiliate link) and start handing them out, give them to your mailing list, use them as a bonus when somebody buys from you, hand them out to anyone and everyone who wants it, might want it, or has a friends who wants it.

And one last reminder...it doesn't work if you don't DO IT

Tuesday, 20 September 2011

The "One Thing" #8

Of all the cliche's, this one is in on my top 5 list - "Take Action!!" Absolutely hate it. But here I am about to tell you the same...

Do It. Do It RIGHT NOW!


For the past week I have given you "One Thing" each day. Many of them have their own little bonus or homework that you can apply each day...

How many of you have DONE THEM?? Tsk, tsk. Now you're just asking for an example!

Don't let a good opportunity pass you by...
How many of you have heard rumour of Google moving towards building hardware? The speculation has been going on for years. As I sit writing this post tonight, somewhere in the world, other marketers are taking action. They are seeking out info that few others know about, building backlinks, establishing themselves in the search engines and within the niche. Others are waiting to see how it all pans out before diving in.

And we see this all the time. There were keywords that didn't exsist this morning. Then a story breaks on a Currant Affairs and savvy marketers race to the computer, throw up a few web pages, monetize them with AdSense & affiliate products then run a quick PPC campaign. By the time people are opening their newspapers at breakfast and switching on their computers tomorrow, these marketers have positioned themselves to take full advantage of the new found keywords.

This techniques peaks in the morning as people open their papers, dies off at lunchtime, then picks up again after the 5pm news - it may only be profitable for a few days, (or weeks if you're lucky) but while everyone else is thinking about it, you are doing it.

BUT....

That's not really the point.

The point is that many new marketers get stuck in research mode. They think that they have to gather enough data and research keywords and test the market when in fact, their competition are out their DOING all the things they should be doing. Action. Take it. NOW.

In one of the forums I frequent, I have a beautiful signature: A diamond is just a lump of coal...that finished what it started.

The next time you buy some software, the next time you discover a new tip or trick, or discover a new service or have a lightbulb moment...apply it immediately OR position yourself so that you can start to apply it - open a new window, some tabs, load the pages you'll need to remind yourself of what needs doing tomorrow.

Actin. Take it. NOW. Get into the habit of DOING. Sometimes you just have to dive in head first and smooth of the rough edges another day when you understand the system a little bit better.

Monday, 19 September 2011

The "One Thing" #7

This one is a brilliant Internet Marketing strategy - that isn't really Internet Marketing! This "One Thing" will bust through Inbox's and stomp all over the competition. I was just telling the guys over at the IM Forum about how I.'ve been avoiding my Inbox recently. It's not like me. I usually can't wait until my designated time to get over there & find out if anything exciting has happened.

Truthfully, I know what's waiting there for me. Junk and spam that slipped through the filter, domain name and hosting bargain (if I act right now) and other marketers pushing their products on me. In short...crapola.

Everyday I go through and delete dozens of these crappy emails that find their way to me. How about you? Ever go through and delete unread emails?

On the other side of the equation, how can you make sure that your subscribers are getting the message? How can you cut through the Inbox and ensure that your message is being heard?

Send them some snail mail!!

If you think that sounds a bit odd then step back from the situation & think about it. If you send me an email and the subject line isn't enticing, is too pushy, is too good to be true, is full of !!!'s and things like "Paypal" or "Clickbank" or "$3083.48 in one day!"....

Then I'm going to delete it. Pronto. Without a second thought.

On the other hand, you send me a letter with my hand written name on it...and I'm going to tear that baby open before I reach my front door! So this works. This is how you can reach your market on a private & personal level, bust your way through the Inbox & get right into their homes.

BONUS TIP

Remember a decade ago when Dulux paints started handing out paint tins full of jelly beans when you bought a big tin of their paint? I picked mine up recently. This marketing strategy is pure genius! This tin of jelly beans is going to be INSIDE MY HOME for weeks - months even - reminding my family of Dulux.

However...the day will come when only the black jelly beans remain. So how does Dulux counter this sad, sad day and create an even bigger impact on the customer? They stuff a stuffed animal into the jelly bean tin too! That's right, we have a 30cm version of the Dulux dog...in all his glory.

This dog goes everywhere with my baby David - it's not even two weeks old and this thing is filthy already. It goes to bed with him, it sits on the bathroom floor during bath times, it has it's own chair at dinner time. It's gong to be hanging around for a long, long time to come. Every time he drags this thing around the shops with him, people see it, they comment on it, they love it! Which is exactly what the Dulux marketers had planned for it - more exposure and a bigger impact.

How does this help you? Think about it...your company name all over a little fridge magnet calender. It's gong to be on their fridge all year long, every time your subscriber gets hungry, they're going to see your name on the fridge. Every time they need to check the date, they're going to see your name You could do it yourself without blowing your budget - it's a magnet, some card and some ink cartridges for your printer.


GET OUTRAGEOUS
The more outrageous the gift, the bigger the impact, the more likely the person is to share their eventful trip to the letterbox with their friends - my friends, my family, my Facebook friends have all heard about this Dulux dog & Baby David.

I've heard of coconuts be sent for this purpose. I've heard of inscribed sea shells. I've heard of some fugly looking novelty items. Whatever your budget permits you to spend (remember to do this out of your profits, do not blow your budget on this "One Thing") make sure it's something that has your name (your product, brand or website) attached to it and it's something that's going to get talked about for a long time to come.

Sunday, 18 September 2011

"One Thing" #6

Send the children to bed. Lock the doors. What I am about to tell you will shake you to your very core of existence. Are you sitting down? Good, here it is...*whispers* "vampires are real..." It's true. It's undeniably true, there's documented fact and personal encounters with real life vampires. But the most shocking thing of all is that it's up to you and only you to...

Fight the vampires!!

The vampires I'm talking about are of course the Time Vampires, the Motivation Vampires and the Too Hard Vampires - these guys have the ability to suck you dry. They drain you wallets, they drain your confidence and they suck all the fun out Internet Marketing.

These vampires are very powerful - they effect all of us, across the board, no matter how long we've been in the game. So how can you fight them? Glad you asked!

The Time Vampires

Nothing fight Time Vampires better than "One Thing" #3 - having a solid plan. A plan or schedule of some sort will afford you the opportunity to work smarter not harder. We covered this in "One Thing" #3 so I won't go into details...but if you don't already have a solid plan, a schedule, a checklist of daily tasks somewhere that you an see it (like as your screen saver) ...then don't come crying to me. It's not an option. Do it.

The Motivation Vampires:
This technique I have to credit to Travis Sago - great guy & the original Bum Marketer. This technique involves starting something. That's it. Just starting it. Because that's often the hardest part, once we pass that step, we tend to follow through. Using the example of writing an article...

You know you have to...but you can't be bothered. So ask yourself "What's the smallest possible step I can take?" Instead of walking away from the job, turn the computer on and open up a Word document. Then what? If you really don't want to continue...don't.

Or...you could ask yourself "What is the smallest possible step I could take?" What is it? Write a title. Not so hard, is it? Take you a few seconds to think of & write down a title. You might find yourself so excited by that awesome title that paragraphs start flowing out if you. But...if you really don't want to continue, don't.



Or...you ask yourself "What is the smallest possible step I could take?" An opening sentence? Or some subheadings? It's just a matter or rinse & repeat. Each smallest step you take is one less step you have to take later on. You have given yourself permission to do the smallest possible thing, then stop....IF you can honestly tell yourself that you don't have it in you to go one step further.


The Too Hard Vampires
These suckers are perhaps the most fierce of all vampires. The are the masters of deception making mountains our of mole hills and the smallest of obstacles seem insurmountable. Too Hard Vampires creep into your dreams at night and tell you that you're not clever enough, not good enough...not deserving enough.

What these Vampires don't want you to know...is that they can be overcome with the power of thought. There are three ways to ward off Too Hard Vampires:
  1. Being a distant relative of Motivation Vampires, Too Hard Vampires can be fought off using the "Smallest possible step" approach. Take it one step at a time and keep moving forward.
  2. Instead of focusing on the cant's...focus on the can's. Pay a little less attention to what you haven't been able to master yet and a little more attention to what you ARE capable of, what you CAN do, what you HAVE mastered and what you are NATURALLY gifted at doing.
  3. Reframe the problem. If it's too hard to answer...ask an easier question. If you can't go over...go under. Instead of worrying about how you don't have enough money to buy new content, ask yourself where you can find 5 webmasters who will buy it - them share it with them, get them to pay for it then spin it for your own use.
These Too Hard Vampires are deadly to your dreams - be very cautious. Do not let them deceive you. The truth is, making money online is absolutely possible. People do it everyday. You are worthy. You are capable. You will do it. One step at a time.

Three Vampires, three techniques to overcome them. In short, these Vampires prey on the weak, the inexperienced, the unprepared. Guard yourself on a DAILY basis.

"One" Thing #5

The next one thing is full of potential...if and ONLY IF you actually do it. Todays one thing can help to establish your reputation, increase your click through rate, get people signing up, put money in the bank and more.

Todays "One Thing" is to


Use an eBook instead of a business card

A free report or ebook has so many uses - we use them:
  • as incentive to get people on our mailing lists
  • as added value when people buy something
  • as part of our viral marketing strategies
But they have a lot more potential than that.  When we use eBooks/reports like they, there are usually some strings attached - people have to buy something to get it, or hand over their email address. I'm talking about an obligation free, no strings attached eBook or report that you:
  • Attach to your emails when you send newsletters or emails to subscribers. 
  • Hand out to visitors, no strings attached.
  • Give to other webmasters (if you allow them to add a link or two - without removing yours or editing it in any way - then they have an invested interest in making sure they pass it on to their own mailing lists & visitors.
  • Give to anyone and everyone related to your niche
BUT...

But there is a trick to this. You MUST keep in mind that this is a form of business card - not a sales letter. Not a 10 page report about what you makes the best. Not about making money as such.

It's about exposure. About making a name for yourself - building your reputation. About sharing PROOF that you know what you're talking about. About building trust. About giving not taking. By all means, write about what makes you different from all the others, what products/services you offer & why people should use your products/services. But use this ebook to PROVE it.

Give, not take. Teach, not sell. Value, not promises.
I am yet to find a better example that Potpiegirl's DAM marketing report - in this report she shared her step by step method of Direct Article Marketing and encouraged readers to share it with everyone they loved...and then she reaped the benefits of having people sign up for the full course and of people's trust. 

If you haven't already read it, you'll be blown away my how much info she shares & that's EXACTLY what you want people to feel when they read yours. Give the reader something valuable that they can benefit from immediately and watch it go viral.

Friday, 16 September 2011

The "One Thing" #4

I'm excited about this one. This one is all about creating a "brand" out of yourself. When I talk about making a brand out of yourself, I'm talking about creating an online presence and letting people know who you are and what you do. You can do this with your genuine name, a pseudonym or just a catchy name - anything you want to be known as.

"One Thing" #4 is to...

SPECIALIZE IN SOMETHING

Or more specifically...become an expert of something. It's kinda hard when you're new online and there are opportunities everywhere you click, or perhaps you're not quite sure of all the opportunities that you have at your fingertips. But whatever you do, learn it...and learn it well.

I personally think that learning to write is a great first skill if you are in that position - there are so many different directions you can go, so many opportunities for someone who has mastered the art of writing. However it isn't the only way you can spend you time.
  • SEO, 
  • Video Marketing, 
  • Mailing Lists & getting people to sign up - for Facebook, Twitter, blog followers, YouTube etc
  • Building websites for other people,
  • Domain, blog or website flipping
  • Backlinking campaigns
  • PPC (Pay Per Click)
Are just a few skills that you can learn and sell your wisdom or your labor to other people. Be warned however - in most cases, each of these skills is a specialty. This is not something that you can learn half-assed. (Sorry...that's Aussie lingo for half heartedly) These are skills that you will need to study thoroughly and practice. They will require your commitment and patience.

Many new marketers stumble from one thing to the next without ever really grasping onto something that they can excel at. Start with the basics of Internet Marketing, master that skill or knowledge and then - if it pleases you to do so - move onto the next one.

The very stock standard things that every newbie encounters in their learning curve:
  • Keywords & how to make the most of them
  • HTML, META tags & othe techy basics (hosting, DNS, etc)
  • The art of article writing - PLR, sales letters, and a LOT of other opportunities come from this skill
  • Article spinners
  • Researching the competition
  • Getting to know Google - the way it scrutinizes sites and how it works
  • Understanding niches and how to target them
Dedicate your time to learning something and becoming an expert of it. Many new marketers but something or start something, discover it's too hard and move on. Stop moving on and master it.

Two tasks today then, depending on your background...

If you are an experienced Internet Marketer - make a commitment of an hour per day to becoming the expert of something.

If you're a newbie to the world of Internet Marketing - make a commitment of an hour a day to learning & mastering the skills required of IM'ing.

Thursday, 15 September 2011

The One Thing #3

This "One Thing" is common sense - pure and simple - and yet many new marketers FAIL. Perhaps it's one of those things which seems too easy to make any possible influence over the success of you Internet Marketing ventures. If that's the way you feel, your loss. Examine ANYone who has ever made a name for themselves in anything and you'll find the "One Thing" #3...

Having A Plan

The more detailed and specific, the better. I'm not talking about thinking "Okay, here it is... I'm going to build a website, make backlinks, write some articles and BOOM! Money in the bank!"

I'm talking about having a written formula that you intend to follow. I suggest that you keep it somewhere you can see it, so that when you are having one of those day dreaming moments, you can stare at your plan instead.

I don't care if you put a whiteboard above your computer, if you print it out on some fluro paper, if you use it as your screen saver or even if it's hand drawn...make it.

Get yourself organized. You would be very surprised just how much time you can save yourself (and invest in the finer things of life - like family) if you just organized yourself a little better. It's obvious stuff like putting the pens next to your paper, stamps with envelopes and backing up your computer files. These changes take moments to make...and they have a huge impact on your productivity.

But I'm getting distracted. That's not what this "One Thing" Internet Marketers need to succeed is about. This "One Thing" is about building your Internet Marketing business with a strategic, methodical business plan.

You would think I was insane if I suddenly announced that I was going to enter the fast food industry without a solid plan. Consider the size of your niche, specifically the numbers of competition you face. This is NOT an option - this is "One Thing" that WILL make a difference between success and failure.

A solid plan is:
  • Going to keep you on task
  • Keep you focused
  • Let you do more methodical work in less time
  • Going to make outsourcing a whole lot easier when you hire people for different tasks
  • Sure to quell the fears of your family who think that the amount of time you spend online is crazy - they can SEE what you're doing with your time.
  • Let you work smarter not harder
  • Help you delegate tasks to others (if you have a big business)
BONUS TIP: This is the reason I began "One Thing #1 (competing against myself)...so that I could get on the job experience teting different plans on different sites. Your plan doesn't have to be set in stone. It needs to be flexible (because the trends of the Internet and marketing itself are ever changing) but it does need to be comprehensive enough to let you see what needs doing and when.

So there are a lot of different ways that you can go about creating some sort of plan and the preference is purely personal. How far you want to take this "One Thing" is totally up to you but we can safely say that a plan which has been devised with a mentor or business planning specialist is probably going to be more effective than a plan which consists of a to-do-list scribbled on the back of your napkin.

Get into the habit of learning these "One Thing(s)" and APPLYING them immediately.

One Thing you need to do today:
  • Create a checklist
  • A blueprint
  • A map of you webpages - the journey your visitors take from the search engines to the sales page
  • A To-Do-List
  • A a business plan - of your resources and your sites and your goals.
  • Write down your goals - and don't forget to write down all you have accomplished this far. 
  • Or if you're really on top of your game...you'll do all of them.
This is where I encourage you to do it, and do it properly. There's no point in doing things in halves. And as a little extra incentive, let's assume that your written plan actually works and it makes you a small fortune along the way...then what?

You sell it to newbies, of course!!

Wednesday, 14 September 2011

The "One Thing" #2

We're learning all of the "one" things that helped to change my failures to success as an online marketer. For the record, there is NO ONE THING that will make you successful as an Internet Marketer...but there are several "one things" that will make a huge difference IF and ONLY if you actually APPLY THEM.

The "One Thing" Internet Marketers Need To Succeed #2 is...


To do a favour!

Yep, do something nice for another marketer and they'll remember you for it. I've got a little thing going on at YouTube at the moment which involves me publishing someone's video's to 10 different sites for free. This hook is so brilliant, I don't even have to bait it!!

Once I've given them the URL's and they can see that I have done what was promised. I can go back in a few days and offer to publish the next video(s) to another 30 odd sites for a reasonable price (no less than $15 for one video to 30 sites). Little do they know that using Pixelpipe, this job takes me just a few minutes to accomplish.

But that's just one example, it's by no means the be all and end all of doing favours. Doing ANYTHING of value for another webmaster or marketer is going to line you up for countless opportunities - backlinks from high PR sites, traffic, potential leads but best of all....

A word of mouth recommendation.

When that marketer is sitting around having a beer with his other marketer buddies, if your name comes up you are in a very valuable position. If you have been recommended to a friend, you can charge that friend nearly twice as much for a similar service. And the friend will be happy to pay it because somebody he trusted gave you his seal of approval.

That's how powerful word of mouth is. So get out there and do something nice for somebody else, you can never have to many connections.

PS - You could always start by doing something nice for me...just sayin'

Tuesday, 13 September 2011

The ONE Thing Internet Marketers Need To Succeed #1

Here's an idea...Compete against yourself.

If you've had a look around this blog, you'll know that I have a few different websites and blogs in the same niches. I started to do this so that I would be able conduct different experiments on different sites, then IF it worked, I would apply the same technique to the other sites.

But have a little think about this. It didn't take me very long to figure out what would happen if I had five different sites targeting the same keywords.

So let me plant a seed in you head, but know that I expect you to do the watering...

WHAT IF....

What if you used a proxy...and set up some "pen names"?

Then used those pen names to register some new domain names?

To build a new site? To target the same niche, same keywords and promote similar products?

What if you built a couple of hundred backlinks to each site?

What if...


What if you owned half of the first page of Google??

Icing...or the cake? This is the cake!

Stay tuned, you've got a whole month of ONE thing(s) to consider, this is just the first and trust me, they get better!

Suprise!! I have a treat for you...

So I was thinking about what I've learned this far in my journey of becoming a successful internet marketer and I asked myself

"If there was just ONE thing that I had to tell new marketers to help them succeed, what would it be?"

Here's the fun bit!!

There isn't ONE! There are ton's. So many newbies make the mistake of trying to find that magic bullet, that one key to change their lives, that one piece of software, that one system, that one method. That one golden goose that will bring an endless stream of riches...

And it doesn't exist! 

So for the rest of the month, I am going to be sharing with you ONE thing(s) that changed my life as an internet marketer. One thing each day that I want you to learn and earn from.

I'm uber excited about this idea - I've got my list right here and as I look through it, I think back to my early days and wonder,

"How on earth did I make it this far? How did I manage to figure this stuff out?"

I think back to the dodgy mistakes I made when I started - directing traffic to the wrong site, using lame calls to action, wasting time gathering data instead of diving in the deep end, wasting time on the shiny things instead of focusing on the structure of my sites - and it's surprise I'm still here. I was distracted by the icing when I hadn't figured out that there was a cake that needed my attention first!

Do NOT mistake me - I am no guru. I still have much to learn and that's what I love about IM - although the icing on the cake is ever changing, the cake itself is forever standing.

So what are these ONE things? The icing or the cake? This is why I'm excited. I'm giving you the recipe for the "cake". And once you have that recipe, the foundation on which to build, you can dress it up with any old icing you like.

Sounds like a plan to me! Okay, I have some tweets to make and some writing to do...but whatever you're off to do now...stay tuned - this is going to be worth it.

Sunday, 4 September 2011

Why Do I Need A Proxy?

What is a proxy? A proxy is the means of changing your IP address. It's like your best friend in school who you asked to ask your crush if she (or he) "liked," liked you. It's basically another computer that you can use to access different web pages.

Why would you want to do this? Why do you need a proxy? A  proxy is a very effective way to protect yourself from spyware. Let's make this really simple. When you came here today, your computer asked my server to access this web page. Permission granted. If you lived in the US and this website was accessible to Aussies only, then you would have been denied. So you work around this problem by using an Australian IP address (thanks to your proxy).

When we Google keywords, our search results are influenced by the region we live in. So if you are marketing to people in China but you live in the US, your Page Rank could be very different. Or perhaps you are running an ad campaign that differs according to region. An English version for some counties, a Chinese version for China. Unless you lived in China or were using a proxy, you would never be able to preview your Chinese advert.

Or perhaps your competition knows your IP address and they have blocked access to prevent you from spying on their website, checking out their prices, for whatever reason.

Maybe you've been banned from Squidoo for breaching some rule you didn't know about. Maybe you need multiple Twitter accounts, one for each website you own. If you create 10 Twitter accounts from the same IP address they will ban all of them, assuming that they are there for the sole purpose of spamming the public.

Same goes for creating multiple Facebook accounts, Gmail accounts, accounts at social bookmarking sites, Ezines, Hubpages, YouTube - create two accounts on the same site and they will forever be linked together by the same IP address. If you ever find yourself in Google's sandbox one day, you might find that they hit many more of your sites than just the one causing trouble because they're all linked in together.

Then there's the safety side of the equation. Ever wondered why you have to log in to view some YouTube video's? That's because they are gathering demographic data about YOU. Where in the world you are, which video's you like, sometimes your age & gender...all sorts. That info is sometimes sold, rented or given to a third party to create more targeted ad campaign to weasel you out of your hard earned money.

It is NOT impossible to trace your IP address back to your STREET address!

Identity theft is becoming a serious problem and using a proxy creates another fire wall in your security system.

There are other benefits of learning about and using proxies. Like using Facebook at work - many large companies ban employee's from particular sites because, well, you shouldn't be on them at work! So a proxy will let you work around these barriers. This includes the kids/teens tying to bypass parental securities. Don't let your kids read this, will you!

In recent months, we've had a theme each month. We've had Getting To Know Google Month, How-To Month and this month we're going to be learning some stuff that is a little bit more advanced AND a little bit shady.

LET ME MAKE THIS VERY CLEAR. We will not be learning blackhat marketing. I will not teach you how to shoot yourself in the foot. Blackhat tactics are notorious for getting you unbelievable results one day and de-indexed or sandboxed the next. That's NOT what we're doing.

But I do want to teach you how to think outside the square and use the resources you have on hand for purposes other than their original or intended use. It's not wrong. But it would void your warranty!

So as you join me this month, we'll be learning about some Internet Marketing tactics and tools that fall into the grey area and in order to safe guard yourself when you do these things, you'll want to use a proxy. I will be explaining the different types of proxies soon but suggest you get started right now and do a little research of your own. Start at Wikipedia if you like and when the sun comes up tomorrow, I'll be making a post about the different sorts of proxies and where you can get them, how to use them and much more. Stay tuned, you do not want to miss this month.

Friday, 2 September 2011

The Ever So Humble to Do List

Internet Marketers NEED to have a solid to-do-list. It's essential. Knowing what you should be doing and when is going to afford you an opportunity to accomplish more work in less time. It's far too easy to let something slip through the gaps and if you're anything like me, you probably work on multiple jobs at once.

I actually have three to-do-lists according to priority and if you're the type of person who has a hyperactive organisation gland, then you may even want more.

So before we talk about schedules and checklist and to-do-list's, I'll tell you how I like to work...

I work best with to-do-lists (and I'll explain why soon). My highest priority is called my OMG Hurry Up To-Do-List. It is home to the things that need doing yesterday. It's the critical must do list that I tackle each day and yet never seem to erase everything from it.

My amber priority list is my To-Do-List. This one is home to the things that will need doing in the near future, usually within the next week.

And finally I have a Soonish List. This one is more about goals rather than things that need doing. If I intended to build a new site or start targeting a new niche, it would start on this list until I'm ready to actually start doing it. Or, if I wanted to learn about something like some HTML tags that I could use  (I'll never learn them all!) or something to do with proxies or some new software that I have my eyes on, it would be on my green light list.

Having different priorities allows me to keep things in perspective and keep moving forward. If you wanted to go a step further, you could also use an Offline List for all the other chores and jobs that need doing in you daily life - picking up kids, shopping, call the HR woman at work to ask about your paycheck - whatever it is, having it written down in front of you is going to help you attain more with less fuss.

Please note: A to-do-list if far from a schedule. I like organized, I don't like hyper-organized. A schedule would never work for me as a mother and Internet Marketer because the two world clash so much. However, if you think you will benefit from having a schedule then by all means go for it. I personally NEED to have some flexibility.

You could also consider making a checklist out of your regular online duties.For example:
  • Check emails for urgent mail (the rest can wait til the end of the day, do NOT get distracted first thing)
  • login to blog/website (that you're working on)
  • research keywords
  • research competition
  • write 4 articles
  • find photo's or video's
  • publish articles.
  • social bookmark new articles/ping/tweet/share any which way you like
  • check to see if yesterdays articles are indexed yet
  • If they are, then spin articles
  • publish articles at [your favourite] content site to create backlinks
  • check Facebook/YouTube (because you've earned a break if you wrote four articles and the spun and published yesterdays ones too!)
  • answer other emails
So that's a very basic looking list and that list could look very different tomorrow, if you need to rewrite a checklist everyday, limit the amount of time that you spend doing it because it will become very time consuming. 

There are many websites that allow you to make to-do-list's and checklists online, some of these sites also allow you to share with other people so if you have somebody who helps out sometimes - someone who proof read and checks your links, or if you have hired a copywriter you can share you list of keywords and topics and other instruction through these sites. Well worth looking into if you have a partner or "employee" of some sort.

How To Reduce The Cost PPC Campaigns

For all of you out there who are using PPC - Pay Per Click - and want to get more bang for your buck. Reduce you minimum bid - it's not difficult if you know what Google is looking for. Using AdWords or PPC can bring great traffic to your site but gets VERY expensive when you don't know what you're doing. So let's teach you what to do!

Firstly, it's important to recognize that Google critiques your website (every website which uses AdWords) with a quality score algorithm. Your score is determined by a number of factors like the bounce vs CTR (clickthrough rate), the relevance of the advert, past history of the advert and the SEO on the landing page.

Let's make this really, really simple...

High score = low minimum bid

Low score = high minimum bid

That's right, the quality of your advert & landing page directly influence the cost of your minimum bid. Often we get a little lazy with SEO once we are using PPC but SEO is something that we should never, ever neglect.


Algorithm's change from time to time but the core principles that Google uses to create those algo's don't. Google prides itself of providing the best results for it's searches. It also prides itself on giving users that "great user experience" whether or not that's by using organic traffic or PPC traffic. Raising the min. bid is Googl'es quality control. If users are continually given poor results they will eventually stop using AdWords

So how can you optimize your PPC campaign and reduce your AdWords expenses each month? You should start on the landing page.

Your landing page must be super relevant and have great SEO on it. The keywords that you're bidding on should be the primary or secondary keywords found on the landing page. If this means a different landing page for different advert, do it.

Sites that have poor user experience have a common thread that I'm sure you're familiar with. Large titles. Lots of bullet points. No external links. Poor internal link. Something like "Download now" or "Free ebook" written on it.

Sales pages, arbitrage sites, squeeze pages.

Making some quick changes and putting user experience ahead of your own bank balance is going to make a big difference to you minimum bid.

Firstly, link to content. Even on sales pages, by making some discreet links down the bottom to some articles is going to make a difference. Make sure the content is original - now is not the time to be pilfering from ezines or using PLR articles.
Of course you don't want visitors wondering around too much - ensure your link back to the sales page is always easy to find.

Ensure that the keywords on the page, the advert and the words you're bidding on match. There HAS to be a strong sense of relevancy.

Stop thinking about traffic and prospects and start thinking about people. Mother fathers, sisters brothers who have real problems and are looking for real solutions. Real people - not another number on your bank balance spread sheet. Think about the keywords you're bidding on, who are the people searching for this term? Are they going to find your site, your content worthwhile? No?

Then you need to go back and try again or continue paying those high minimum bids for your Adwords/PPc campaign.

Remember to be patient after you make some changes, it can take a while for Google to respond. So now that you have a better understanding of minimum bids and te principles of the way Google has programmed it's algorithm's, you'll find that all it take is those three key points:
  1. SEO on the landing page(s)
  2. Relevance
  3. Link to some content
And a little bit of common sense will take you a very long way...

How To Use Google's Keyword Tool

Google's free keyword tool is a valuable asset to new Internet Marketers but you will only benefit from it if you know how to use it. This keyword tool has been provided by our busiest search engine for Google AdWords users to help us get the best value out of our PPC campaign however it is also available for the general public to use. For free.

There are of course other Keyword tools out there - some are free, some aren't - but Google's keyword tool has an easy to understand interface and offers some nice, albeit basic, features.

There are two main ways that you can use Google's Keyword tool:
  • By searching for a seed keyword
  • By typing in the URL of a website (yours or somebody else's)
SEED KEYWORDS
These are keywords that are related to your website or business. When you put a seed keyword into the keyword tool, Google will provide you with a list of related keywords, the number of times those keywords are searched for each month according to local and world wide figures as well as providing you with an idea of how many other sites you'll be competing with.


SEARCHING A URL
A URL is the full web address of a website or web page. This might be your site, it might be your competitors, it might be the sales page of an affiliate product you are promoting. Google's keyword tool will analyze the website or page and provide you with a list of the most relevant or common keywords, their monthly searches and competition levels.


SO HOW DO I CHOOSE THE BEST KEYWORD FOR ME?
Choosing the keyword with the highest searches each month may also mean that you are choosing the keyword with the most competition. Finding a balance between something which is searched for frequently and something that has a low level of competition.

It's finding this balance which is going to help your SEO efforts too. When you find two or three keywords that you like you'll be using these keywords throughout your articles, your blog and website, in you titles and as you tags. These will become the words that you try to rank for, you'll be using them a LOT.

HOW LOW CAN YOU GO?
Statistically speaking, as far as converting prospects into paying customers, the typical clickthrough rate (CTR) is about 2%. This means that if there are 1000 searches for a keyword each month, and all of them somehow manage to end up on your website, then you're going to convert about 20 people. But what if you only get half of those searchers? What if you only get a hundred of them?

You aren't going to get rich building your empire on a keyword that has 1000 searches each month. Now I'm all about sub-niches and long tail keywords ad capitalizing on that log hanging fruit - and being the biggest fish in the smallest pond - but I won't pick a keyword that has less than 2000 searches. 5000 is nice.

CHECKING OUT THE COMPETITION
After rummaging around in Google's keyword tool for a while and finding a few keywords that I like, I'll go over to Google's search engine and search for these keywords in "quotes" to get a feel for the number of web pages that I am competing with. You can watch the video on our Tutorial Video's page to learn about finding the optimized results and learn the exact number of pages you are competing with.

So there you have it. Knowing how to use Google's keyword tools is going to help you boost your page rank and therefore your traffic and hopefully more traffic means a higher CTR - but it doesn't always. Targeting the right type of people with the right keywords will so take the time to get to know the tools you have and use them to their fullest potential. Good luck...

Thursday, 1 September 2011

Bookmarking Demon | Case Study Update

BOOKMARKING DEMON - As part of my case study this month (which is going miserably so far) I'm going to be trying some new products that I have had much experience with. Social bookmarking is one of them.

If you would like to know more about Socialbookmarking Demon then I suggest you ask the experts - click here to go and ask them.

Here are my intentions. I have been beyond busy recently and STILL haven't found the time to edit my latest affiliate website pages and do the required SEO on the META and tag lines and all the other essentials so I'm getting to it. It's on my OMG Hurry Up! To-do-list (I have several priorities!)

So once I get around to it, I'm going to be using the SocialBookmarking Demon to boost the page rank of my blogs. Yep. Not the website (I will, briefly), I'm going to be using it on my niche relevant blogs. The end goal is to have the website ranking on the first page. And if I do my job properly, my other niche relevant blogs will also be on the first page too, sending some link love to the website.

If I can get my website on the 1st page of SERPs AND one or two of my blog posts...I will be one very happy girl. Won't I be competing with myself?? Yep, but it doesn't matter because at the end of the day, every link eventually leads to my bank account.

So stay tuned. This case study is going to be absolutely HUGE. I also have a new Facebook page - never got into making fan pages so this is going to be interesting - there's heaps of entertainment value watching me mess this one up!!

I'm going to be working on several sites all at once so I've cleared my schedule and it's going to get busy.

Hope to be seeing a lot more of you. I'm sure you'll learn much my MISTAKES! Mwah ha ha....MONEY