Saturday, 6 August 2011

Video - Research Your Competition & Your Keywords

We're learning all about "How To..." this month. And I've got another "stunning" video here about finding out the exact number of webpages that you are competing with for your long tail keywords. We call this number the "optimized results" - this is the exact number of pages in Google's index which also contain the keywords that you would like to rank for and are therefore competing with.

Knowing how many pages of competition you have will help you decide on whether or not that keyword is worth investing your time in. Before you watch, let's take a minute to talk about keywords and niche's.

A niche is a market of people who share something in common - perhaps a demographic like age, gender or home town, perhaps a hobby, interest or problem (artists, expectant mothers, the suddenly single).

We should always strive to find a little niche that we can cast our nets in and establish ourselves as the go-to-guy of that niche.

But there's more to it then that. Trying to get your foot in door of some niches can be as productive as shouting into the gale - niches can be highly competitive, cutthroat even and more often than not they are dominated by the big boys.

We have more success when zoom our focus in and target a sub-niche (or better yet, a micro-niche) - this is a market within a market. For example if our niche was pregnancy, a sub-niche could be pregnant & with twins and a mirco-niche might be pregnant with twins and suffering gestation diabetes.

Keywords is the Internet Marketing term given to our choice of search words - the words we type into the search engines.

The longer the keyword, the closer somebody is to buying something. Using the popular example of dog training, our keyword can be lengthened to include our local suburb, the breed of our dog or a reputable dog training or breeders association.

These refined keywords would then become known as long tail keywords...

And those are the keywords that we want. Those are the low hanging fruit, the keywords that are still profitable and yet haven't been dominated by the big boys. Those are the keywords that we can (should) use as titles for our articles, our blog posts etc. Those are the keywords that will get us indexed quickly and ranked well - because there just isn't the same number as competition for them.

Google loves stumbling across long tail keywords as titles - Google is bored to death about those keywords like "weight loss" and "hair loss" and all the others that Affiliate Marketers of yesteryear (literally, just last year) are guilty of using whilst spamming the Internet with their affiliate links (hence the algorithm updates).

Micro-niches and long tail keywords are very closely entwined. Think back to that expectant mother of twins with gestational diabetes - if she wants to find relevant information, then she'll need to refine (lengthen) her keyword to include "blood glucose levels and twins" or another similar long tailed keyword.

I haven't checked, but I'm sure that if you wanted to promote some blood glucose home test kit or some gestational diabetes relevant books from Amazon or somewhere, you probably wouldn't have a whole lotta trouble because that sort of thing is "little fish" to the big boys who dominate the pregnancy niches.

Said it before and I will many times again:

I would rather be the biggest fish in the smallest pond...
than the smallest fry in the ocean.


To that end, this video is going to teach you:
  • How to find out exactly how many webpages are in Google's index which are already using your long tailed keywords
  • What are "optimized results" and how to find them
  • How to choose titles for articles and blog posts etc
  • How much competition is too much competition?
  • How to work around Google's little quirks

Sorry for holding out on you guys, I made the video during Getting To Know Google Month but thought it would apply better to this month's theme of "How To..."

Hope it helps shed some light on things for you

1 comment:

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