Monday, 15 August 2011

Articles That Sell | Internet Marketing Crash Course

As promised in my last post, You are reading a crash course in writing for marketers. We're learning about How-To write articles that sell - you can sell them as PLR articles to webmasters seeking new content or you can use this info to write for your blog, your website or one of the content sites like Squdoo, HubPages, EzineArticles .

If you're one of my Facebook friends...hey! Look at me - I'm a famous writer!! Jokes...
But that is who this (and my last post) is for - it's all about making some extra money fast, even if you have no Internet Marketing experience.

I am going to give you some templates (in my next post) and some marketing basics so you can spend an few hours writing about something you know, then sell a pack of articles to other webmasters.

Firstly, you need to know what webmasters want if you're going to sell these PLR articles and make any real money. People want high quality articles that they can use on their sites, their blogs or spin them into ebooks, reports to use on their squeeze pages, etc.

So before we have a look at some templates, you need some basic Internet Marketing knowledge. Don't panic - I explain everything, right here.

NICHES, SUB-NICHES & MICRO-NICHES:
A niche is a demographic of people that have something in common. Eg people trying to lose weight - that's a niche. Pregnant women - another niche. Marriage in crisis - yet another niche.

A sub niche, is a market within that market. Eg, weight loss after pregnancy. See how it's more targeted?

And a mirco-niche is even more targeted, like a camera lens zooms in and focuses on a tiny part of the big picture. Eg, weight loss after having twins.

When we talk  about niches, we're talking about the big boys - highly competitive and cutthroat marketers who totally dominate the front pages.

The average webmaster therefore has a lot more success when we focus on the sub-niche or micro-niche instead. How do we do that?

KEYWORDS & LONG TAIL KEYWORDS
Keywords is Internet Marketers speak for the words we type into search engines. Type in the keyword "weight loss" and you'll find Jenny Craig, Weight Watchers, Lite n East and all the other big boys. A long tail keyword is obviously longer - it's been refined too give a more accurate search result. Type in "weight loss for teenage girls" or "lose weight after having a caesarean" and you'll find other marketers and affiliate marketers trying to squeeze a foot in the door.

When you are writing articles to sell as PLR (or for your blog, your website or one of the many content sites),  you need to use the same long tail key word repeatedly throughout the article. Webmasters are looking for PLR articles which already have keywords in place preferably long tail keywords.

ARTICLE LENGTH
As a general rule, I suggest that new article marketers stick to about 500 words. More accomplished writers can use about 1000.

But there is no hard and fast rule. If you're writing an article called 10 Decorating Idea's For Your Bedroom This Summer, you're going to be hard pressed keeping to under 500 words. If you're writing an article called The One Thing Every Man Wants In a Woman, you're going be writing an article shorter than 1000 words. I wont even make any jokes about being able to write that article in 50 words!

Cover the points properly, keep it short enough that the reader doesn't get bored and you should average somewhere in between. You might find it easier to turn each article into a question and pretend somebody you loved asked you about it - answer it sincerely, accurately and thoroughly without straying from the point.


ME, MYSELF & I
There are two things that webmasters should be looking for in quality contentfor thier sites. Articles that have passed SEO test (Search Engine Optimization = it uses keywords) and what I call RRO - Reader Relationship Optimization.

As internet marketers, building trust with our readers is an enormous obstacle and one of the ways we can overcome this is...well. I've already shown you.

By using words like you, me, I, your, mine and so on.

Example. Sentences like "When a girl meets that special guy and they decide to get married..."

Needs to changing to "When you finally meet the guy of your dreams and decide to get married..."

Now I'm talking to the reader, not at them.

SEO - SEARCH ENGINE OPTIMIZATION
Your title must include the keyword - a long tail keyword if possible. You also need to use that keyword in your first paragraph, the first sentence if possible. Then you need to squash that long tail keyword in whenever it flows naturally. Don't stuff it in there but try to use it once a paragraph or every 200-300words.

READER RELATIONSHIP OPTIMIZATION
Readers (known as prospects, traffic or visitors) want to know that they have found what they are looking for. That opening paragraph is very important - if they don't think they have found the info they want, they are going to click the back button.

Titles are even more important so here are some examples that people just love:
  • 5 Tips to [keyword]
  • 10 Different Ways To [keyword]
  • 3 Things Your Have To Know About [keyword]
  • [keyword] Secrets: What You Have To Know About [keyword]
  • [keyword]: The Good, The Bad & The Ugly Truth About [Keyword]
  • The Pro's & Con's of [long tail keyword]
  • How To [Keyword] The Easy Way (or the cheapest way, or the painless way, or the fastest way etc)
These titles appeal to the reader because the reader can assume that they are going to get maximum info in a short period of time - and we're all pressed for time, right?

As for SEO, 90% of users use Google, if you can somehow squeeze that keyword into the title twice, those articles seem to rank well and get displayed on the first page of the SERP's.


WHAT THE DEVIL DOES SERP's MEAN? RANK WHAT NOW?!
More internet marketing talk!
Imagine you have a newspaper, an ad on the front page is going to be seen by a whole lot more people than one on page 17.

SERP's is an acromyn for Search Engine Page Results.

It's the list of web pages that is displayed when you type in whatever it is that you're searching for (or type in your keyword). Page 1 on the SERPs is the Internet equivalent of the front page of the paper - it's highly coveted by every internet marketer, every webmaster and every person trying to get their name, their brand or their product out there because it means free traffic (called organic traffic).

EVERYTHING YOU HAVE JUST LEARNED...
Will help you find that balance between SEO (optimizing your article so that it shows up on the front page of the SERPs) and RRO (writing articles that speak to the reader, that the reader can relate to and benefit from)

Okay, now you're ready for some templates!

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