Friday, 1 July 2011

Resource Box | Author Box | Bio Box

Writing the Resource Box that makes people click is an art unto itself. Many people make the mistake of thinking that they need more traffic when in truth what they need is more of the current traffic to take action.
So having a Resource Box (also called a Bio Box or Authors box depending on which content site you find yourself on) that makes people click through is essential. You may like to go back from time to time, as you learn more each day, and change your Resource box.

Resource Boxes 101
Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles. This is great news for people like you because it means that you don't need to have your own website or blog to make money online.

These sites are known as content sites or contents farms. They may feature many articles about a whole lot of topics - everything you can dream of barring banned topics like gambling or articles that endorse terrorism and drug use or other underhand things.

As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article.

BUT...

This is where you come in - no website, no product...now what? The great news is that as the author can decide where the reader will go from there. You are allowed to send them straight to the sales pages of other peoples products that you are promoting.

What is a Resource Box?
A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If you are writing for Ezinearticles then you fill out the intro, the body of your article and the Resource box separately but when your readers are reading it they have no idea where your article stops and your Resource box starts - it all reads like one big article.

External links are not permitted in the body of the article at Ezinearticles. Their rule of thumb is a give-take relationship. The article body is for giving (teaching) and the Resource box is for taking (adding your links and hopefully converting those clicks into sales).

If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource box will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource box encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

How To Write a Great Resource Box
The awkward thing about a Resource box is that you only get one chance to wow your readers...and hundreds of chances to bore or worse, repulse them.

You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in.

But you do have the power of imagination of a reader.

There are two things above all others that make people clickthrough - curiosity and humor.
Find a way to incorporate both in the same Resource box and you've got a winner. That means no more "Click here for more information" Ever. Period. World's worst Resource box. Compare to something like...

"Once I realized why I was in debt, I was able to get my credit rating back on track. You would not believe how many people make the same simple mistakes that I did. If you want to learn more about how I was shooting myself in the foot over and over again then you I've got some freebies for you at [website, squeeze page or sales page]

Or...

"If you think you have some idea as to how to get your credit back on track, forget it. Your plan stinks.  It's crucial that you get this right the first time. What you need a proven, foolproof plan to good credit like the one I've been using at [website, squeeze page or sales page]."

Many websites have a little free something that you as an affiliate marketer should be taking advantage of it when you are promoting for them. Some people just don't use the tools they've got. Video's, free reports or free newsletters with insider tips are appealing - they work. Use them.

Another tip is to use keywords that should be related to your site - don't go overboard but it helps to show readers that they are going somewhere relevant.

Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Trust is essential to making sales online because once again, people have no visual clues as to who you are or what it is exactly that you're selling. We are all very cautious about scams, aren't we?

Make the people click your resource box by providing resource box content that makes a lasting impression.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer. Draw on your readers sense of humor and the power of curiosity to create a Resource box that actually makes people click through.

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