Thursday, 7 July 2011

Making Googley Eyes With Google (Do's & Don'ts

As prominsed, some Google guidelines for your consideration. Knowing that around 70% of the online population uses Google means that we want them to be our best friend. Having a great page rank means more organic (free) traffic and less AdWords (paid advertising). You can't argue with the math!!

You know I love to make things crystal clear for new Internet Marketers here at Mwah ha ha Money but the fact is the unstoppable force that is Google is a very complex, high tech machine. Some of this info might be a little over the top of your head today but don't sweat it.

All the essentail knowledge for dealing with Google is right here (to stay) and you can re-visit anytime you like.


GOOGLE GUIDELINES

  DO's
  -    A website should have crystal clear hierarchy
and links and should preferably be easy to
navigate.
  -    A site map is a time consuming but essential part of your website. Site maps not only help users get around your site but it also helps the Google spider to navigate through your site and log more of your pages. If you have a large site map (more than 100 links) then it is advisable to break it
into several pages to avoid clutter.
  -    Use precise keywords - and make sure that you webpages contains them (but don't stuff them in unnecessarily) but more importantly make sure that you webpages contain informative relevent information that matches those keywords. (Google loves relevency)
  -    The Google crawlers do not read text that is hidden in images. Keywords, links & important info should be written in text
  -    Avoid brokem links at all costs. When your using the 3-Ts technique or even just over time, your website is constantly undergoing changes. It's easy to forget about that link to a page that isn't there anymore.
  -   Your HTML codes need to be complete and accurate.
  -   The TITLE and ALT tags should be descriptive and accurate.
  -    Dynamic pages have a URL which contains a '?' character. They should be kept to a minimum. There is some debate as to whether or not Google can crawl through them properly. In some instances, not all of them can.
  -    The robots.txt file on your web server tell the crawlers which pages they are allowed to crawl. They obviously need to be current and should not block the Googlebot crawler.

YOU CAN ACCESS HELP FOR THESE THINGS AT YOUR SITE BY VISITING GOOGLE WEBMASTERS

  DON'Ts (WARNING - Repeat offenders risk poor page rank or can have their site banned)
  -    When making a site, do not cheat your visitors. Google wants you do provide them with a gret user experience - if they don't get it, they begin to think that Google is unable to provide them with the info they are searching for. Do not provide them with irrelevant content or present them with any fraudulent schemes.
  -    Avoid tricks or link schemes designed to increase your site's ranking - some might work in the short term but when Google catches on you'll get a spanking.
  -    Do not employ hidden texts or hidden links.
  -    Website cloaking technique - big no-no. If you're cloaking something then you've got something dodgy to hide according to Google.
  -   Google don't appreciate automated notices - apparently that's a one way street!
  -    Avoid stuffing pages with irrelevant words and content. All content should read fluently. It all boils down to user experience - write for people not Google (and seriously...when was the last time Google bought anything from you?)
  -   Don't create multiple pages, subdomains, or domains with significantly duplicate content.
  -    Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such
as affiliate programs with hardly any original content.
 
Again, Google Webmasters is an invaluable tool for webmasters. If you want to know how Google views your site, why wouldn't you go straight to the source?

So there you have it guys...another thrilling installment in the getting to know Google series.

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