Saturday, 18 June 2011

A New Marketing Strategy For You

Look, it's time we really get to the bottom of this. You've heard me ramble on before about new Internet Marketers - article marketers in particular - writing "sales pages" for their EzineArticles or Squidoo lenses or blogs even. I hate it. Your visitors hate it. Show me one "sales letter" article that has actually converted let alone continues to convert.

Your job as an affiliate marketer is not to sell the product - your job is match maker. You are simply taking the product to the people. So how do we do that? By targeting them with the information that they are already searching for.

If you were promoting a weight loss product, an eBook for example, how many people actually search for it by name? How many people search for "Quick weight loss tips" or "Lose weight quickly." See where I'm going with this?

Which title would you be more likely to choose on the SERPs?

==> 5 Ways to Lose 5lb Fast
or
==> My Review of [some eBook you've never heard of aka Weight Loss Program X]

Now it makes sense, doesn't it? You take your 5 Ways to Lose Weight Fast article and stuff it with your affiliate links or the links back to your website or blog. Pretty basic stuff once somebody spells it out, am I right?

But...

Today we are going to take it one step further. I have a new marketing technique for you to consider. Truthfully, it's not really that new...but it's a new way of looking at an old problem.

Tell me, how much experience so you have at selling things? Whether it's selling in person or through article marketing or any other...how much experience do you really have?

Just one quick lesson before I explain where I'm going with this...

One of the things that the most successful problem solvers of the world have in common is the ability to think out side the square. It's not a difficult as it sounds. When I first started this, "think outside the square" to me meant those troublesome riddles my teacher Mr Shaw used to give us in the 5th grade.  You know the one's...                 ======>

But it's really not as difficult as that. It's just a matter of asking the right question.

A matter of re-framing the question.

So you don't have a lot of experience with marketing? Well what if I asked you a different question?

How much experience do you have at teaching?

Now that's more like it, right? If your a parent you teach everyday. You may also have experience teaching your parents how to write a text message on their new cell phone or how to check their emails. You might have taught a new co-worker how to preform their tasks at work. Ever answered somebody's question about how to do something on Facebook? Or how to open a free email account? How to pronounce something?

You're really quite an experienced teacher when you look at it like that, huh?

Promise...just one more question.

All the thousands of people who search the net each day for a solution to their problem, would they rather be sold something...or taught something?

Play to you strengths - no more writing sales pages or reviews for products that nobody is searching for. From here on in you are going to be teaching your niche.

This is not a new concept. This is what the most successful article marketers have been using for years now. So here you have a great opportunity to get found your hard work found in the search engines.

Think micro-niche. When I write articles for the content sites, I imagine that I have just got an email from my imaginary friends 10 year old daughter. This allows me to:

  • stay on task and not write about 3 topics in one article
  • have an air of authority - I'm the expert, I know what I'm talking about, you better listen to me
  • include an emotional element in my writing - I really care about this daughter and I want her to succeed and that shows in my writing (readers know the difference)
  • restrict my articles to an appropriate length - I answer her question thoroughly without rambling on.
If you have been writing "sales pages" you need to go back, spend an hour or two and re-write them. Think about that daughter when you write. At the end of the day, your readers are not customers...they're people. They have problems, they have emotions, they have skepticism, they have trust issues...with you. If you can't make you readers trust you then you have little hope of converting them.

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