Friday, 27 May 2011

That Ol' Content Is King Chestnut

If you haven't already grasped this fact, we're going to break it down a little today. Why do you need content? As simple as it sounds, you need content so that Google knows what your site is about.

Google uses crawlers (robots) to examine your site and when you have keyword rich (not flooded) content Google knows to match your web page to the keywords that potential buyers are searching for. The more content...let's rephrase that...the more quality content you have, the more likely your page will star in the first page of results.

Quality content that includes your affiliate links (or links to your products) is how you will bring in the big ones.

If you are starting out with this whole Internet thing then you don't have a lot of money to sink into your endeavours - I like free too - so there's no real quick way around this solution. You have to do it yourself.

"Whoa, whoa whoa...did you you just say I have to write?"

I sure did. And don't be worried because I'm here to hold your hand and show you exactly what you need to do to write killer content.

The first point I need to make is that when you are writing, whether it's a page on your website or a single page article like that at HubPages is to stay on task, You want to zoom your focus in on one thing - your article should not include the links to three different products in other words.

Sounds obvious but I have seen the results of people making this mistake. If you have another point, another product, another subject...make another page. Start with your topic and then turn it into a related question.

Speak to the reader. There is no rule that says you have to right a news report, there is no harm in writing just the way I am now - conversationally, like two friends catching up. If you have your topic (and you have just turned it into a question) then you are ready to start writing.

Ask a question.

Answer it.

Imagine that you were writing an email to a friend that had asked you the same thing. Break your information up into small paragraphs that are easy to read - we don't want readers backing out before the end do we?

You also need to pay attention to the number of key words - they should flow naturally. Articles that have been intentionally stuffed in an effort to boost page rank don't convert into sales - it's as simple as that.

If you are advertising an affiliate product, there is no need to sell the product. That's what the sales page is for. Let the sales page justify the price. Your reader visited the page because he (or she) believed he would find the answer to his question. Give it to him.

Give him a solution to his problem (just like you would for a friend) then you can honestly say I've given you one great option, if you want to find an even faster/easier/cheaper alternative click on this link (and buy my product and line my pockets!).

Make sense?

Quality. Original. Accurate. Your writing must be original - punishable by law and you may think that nobody will ever know but the fact is Google picks up on duplicate content. Even if the original author never discovers your crime, Google will penalise content that has been duplicated with poor page rank.

Content must also be high quality and accurate. Don't get all worked up about this - it doesn't have to be perfect. It just has to read like English isn't your second tongue. Accurate information is essential - not for page rank, not for converting sales (coz goodness knows how many sales pages selling "magic" software and SEO loopholes or backlink trading schemes make a fortune with their honesty) but morally.

People reading your content are depending on you. They are making choices based on what you tell them is the right thing to do. This is a massive responsibility.

Imagine if your were so keen to sell some spammy eBook about repairing relationships that you encouraged somebody to kiss and make up with their abusive ex.

With great responsibility comes great power.

And vice versa lol
You get my point though. your information must be accurate and made with honest intentions.

Time is the biggest problem when it comes to writing content and many people like to submit their article to as many different article directories as they can find. I don't like duplicate content. Google doesn't like duplicate content.

There is an alternative that I am currently working in getting to you and you will be the first too hear about it when it gets here.

Oh, and before I go...research. How do you write about something that you don't know about? My favourite source of research is forums. When people have a problem that they want to talk about, they hit the forums. Not only will this give you insight into the way your readers think and what motivates them, you will most likely find the very solution right there in the same thread.

How cool is that?

So...still here? Off you go, get out there and start writing your very own high quality original killer content.

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